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THIS WEEK
This one is a day late. May is that kind of month. Consider it a Friday treat instead. We pulled together the accounts that are actually worth space in your feed right now, grouped by what they do, and cut everything that felt like noise. Short, useful, done.
6 Wellness Festivals Are Having a Moment
Photo Credit: WellUp
The wellness follow list. Actually curated.
Your feed is either working for you or quietly draining you, and most people have not audited it since 2022. Here is the edit.
Wellness and Lifestyle
@theglwguide — The GLW Guide is doing the aesthetic-meets-substance thing properly. Clean, considered wellness content that does not feel like it is trying to sell you something every third post. Follow if your feed needs more signal and less noise.
@dailyrituals.uk — Daily Rituals is exactly what the name promises. Slow, intentional, genuinely calming content built around the small practices that actually compound. The antidote to the high-intensity wellness feed.
@wellworthymedia — Well Worthy Media is carving out a smart lane in the wellness media space. Editorial-minded, audience-first, and one of the few accounts treating wellness coverage like journalism rather than content marketing.
Fitness and Movement
@runlifestyle_ — Run Lifestyle gets the culture right. Not just training content but the whole world around running: the gear, the community, the aesthetic, the feeling of it. Worth following even if you are not a runner yet.
Industry and Media
@fittinsider — Fitt Insider is the closest thing wellness has to a proper trade publication on Instagram. If you want to understand what is actually happening in the industry behind the content, follow this.
@athletechnews — Athletech News covers the business and technology side of fitness and wellness. Less lifestyle, more signal. Good for understanding where the category is actually heading.
Rest weeks are part of training too. Strava lets you log everything or nothing, track your active minutes, and see your month at a glance. Useful for noticing when you've actually been moving consistently versus when life took over. Free to download and you can also subscribe to premium for more features. Use code VALERIA for 20% off.
Your feed is a diet. Most people would not eat the same thing 47 times a day and call it nourishing. Audit accordingly.
See you Sunday!
Valerie
The Wellness Rewind
